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These photos show a stage in our process that most audiences will never witness. There are no sweeping virtual environments, no animated graphics, no polished on-screen illusions. At first glance, it looks like a construction site - and in many ways it was. But this was where the groundwork was laid for something far more refined. This was where imagination met engineering, and where vision met execution.

Sharing designs that don’t win is part of celebrating the creative process. They remind us that innovation isn’t only measured by what reaches the screen, but also by the ideas that push boundaries along the way.